Introduction
Soft Equities (“we,” “us,” or “our”) operates the website at softequities.com (the “Site”). This Privacy Policy describes how we collect, use, and protect information when you visit our Site or submit information through our contact forms.
By using the Site, you agree to the collection and use of information as described in this policy.
Information We Collect
Information You Provide
When you submit a form on our Site, we collect the information you voluntarily provide, which may include:
- Full name
- Email address
- Company name
- Nature of your inquiry (acquisition, investment, or partnership interest)
- Accredited investor status (partners page only)
- Any additional information you include in the message field
Information Collected Automatically
When you visit our Site, our hosting infrastructure (AWS CloudFront) may automatically collect:
- IP address
- Browser type and version
- Pages visited and time spent
- Referring URL
- Date and time of access
This information is collected through standard server access logs and is used for security monitoring and site performance analysis. We do not use third-party analytics or tracking scripts.
How We Use Your Information
We use the information we collect to:
- Respond to your inquiries about acquisition, investment, or partnership opportunities
- Evaluate potential business relationships
- Maintain the security and integrity of our Site
- Comply with legal obligations
We do not sell, rent, or share your personal information with third parties for marketing purposes.
Data Storage and Security
Form submissions are transmitted over HTTPS (TLS 1.2+) and processed through AWS infrastructure (API Gateway, Lambda, and Simple Email Service). Your submissions are delivered to our internal email and are not stored in a separate database.
We implement industry-standard security measures, including:
- HTTPS encryption for all data in transit
- Content Security Policy and security headers on all pages
- Rate limiting on form submissions to prevent abuse
- Input sanitization to prevent injection attacks
- Access controls on all infrastructure (AWS IAM least-privilege policies)
While we take reasonable measures to protect your information, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.
Cookies and Tracking
Our Site does not use cookies, pixels, or third-party tracking technologies. We do not use Google Analytics or any similar analytics platform. We do not serve targeted advertising.
Third-Party Services
Our Site uses the following third-party services:
- Google Fonts — to serve web fonts. Google may collect your IP address when fonts are loaded. See Google's Privacy Policy.
- Amazon Web Services (AWS) — for hosting (S3, CloudFront), email delivery (SES), and form processing (API Gateway, Lambda). Data is processed in the US-East-1 (Virginia) region.
Data Retention
Form submissions delivered to our email are retained in accordance with our internal email retention policies. Server access logs are retained for up to 90 days for security and performance monitoring.
You may request deletion of your personal information by contacting us at admin@softequities.com.
Your Rights
Depending on your jurisdiction, you may have the right to:
- Request access to the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information
- Object to or restrict processing of your information
To exercise any of these rights, please contact us at admin@softequities.com. We will respond within 30 days.
Children's Privacy
Our Site is not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Your continued use of the Site after any changes constitutes acceptance of the updated policy.
Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us at:
Soft Equities
Email: admin@softequities.com