Invest alongside operators
Soft Equities gives partners access to a curated portfolio of early-stage SaaS acquisitions and investments — led by executives who have built and scaled technology at the highest levels.
Why partner with Soft Equities
Fortune 500 FinServ & Cyber Pedigree
Your capital is deployed by executives with 200+ years of combined experience at Fortune 500 financial services and cybersecurity firms. We don't advise from pitch decks — we've shipped products, managed P&Ls, and led engineering organizations at scale.
11-Company SaaS Portfolio
We own or hold interests in 11 early-stage SaaS companies across financial services, healthcare, and cybersecurity. Every deal is acquisition-preferred with hands-on operational involvement — including embedded CTO and CISO leadership for equity.
Enterprise Doors, Not Just Capital
Our founders have direct relationships with Fortune 500 CISOs, CTOs, and procurement leaders. We connect portfolio companies to enterprise buyers who sign six- and seven-figure SaaS contracts — the kind of access that no amount of capital can buy.
Understand the QSBS Advantage
Section 1202 can potentially eliminate federal capital gains tax on early-stage SaaS investments. Learn how QSBS works and why it matters for Soft Equities partners.
Read the QSBS GuideJoin the Fund
Request to become a partner
We work with a select group of partners who share our conviction in early-stage SaaS and operator-led growth. Submit your details below and our team will be in touch.